Why social media outreach?

Our commitment to the example of Jesus dictates that “reach, teach, send” must always be at the heart of our work. But there is also a place for getting the word out to a wider audience.

Jesus himself spoke to large crowds. His followers wrote the New Testament.

The Well’s name comes from the story in John 4, in which Jesus meets a lone woman at the town well and teaches her a new perspective and a new way to live. In wonder, she returns home and proclaims the good news to her village. Hearing her story, neighbors came to Jesus to learn more.

We have invested deeply in a few wonderful Thai folks who have grown as leaders over the last several years, and built a small community that is more like a family than an organization at The Well. These leaders are now ready to speak to a larger audience, sharing their own stories, expertise and passion for others. 

We will be creating media for two target audiences:

At Risk Groups

Social media use is very heavy among the people we reach, especially teens and young adults ages 13-25. Most of these teens do not read books, but they live on their phones. And a large part of the content they are sharing is unhealthy.

But this sort of ignorance is not willful. We find women who join The Well eager to learn, and glad to start having positive direction in their lives. We therefore know that by sharing video and other media, we stand to engage a large audience of people who will welcome positive, healthy voices of truth and encouragement.

Wide-ranging topics include:

  • Self-help & Psychology: You don’t have to live with depression.
  • Morals & Values: Kind words
  • Romance & Sex: Why do girls like bad guys?
  • Family: The importance of child safety
  • Youth Issues: The power of staying in school

General Public

Public social advocacy has a long history since the Victorian era; think Dickens, Wilberforce, Addams, Steinbeck, and Fred Rogers. Thai culture has also had voices, but fewer and less well known. As a result we see a lack of general awareness concerning common social problems.

Organizations such as ours that work with broken adults have generally had a hard time growing Thai giving and volunteerism. Most depend largely on Western giving and expat workers.

At the same time, Thai people strongly value kindness and generosity. We find they just don’t know how they can help. We would like to help them turn these values into action.

Content for this audience will include:

  • Bible & Gospel: God’s heart for people in need.
  • Educational opportunity: how leaving children behind hurts us all.
  • Sex industry: do we really need it? Is this what we want Thailand to be known for?
  • How to help: people with addictions, mental illness, domestic violence etc.
  • Inspiring stories: hope and overcoming